Texas rapper BiNG drops new album ‘At It Again’
HOUSTON, TX – Joseph Guillory, AKA BiNG, is an artist with a truly original sound. Unlike anything else out there in the world of Hip Hop, his use of distorted instrumentals paired with rhythmic flows creates an intriguing sound that is causing new listers all over the South to sit up and pay attention. And now with his new album “At It Again,” this Texas-based musician is offering a compilation of his works in an effort to share that one-of-a-kind sound with a wider global audience.
Featuring all of his best music to date with a couple of radio-ready tracks, “At It Again” shows off BiNG’s ability to turn a phrase and have fun with witty wordplay. His style is in-your-face and aggressive with a sound to match, but at the end of the day, it doesn’t come across as offensive or off-putting. Quite the contrary, really, as this Down South boy is really just a normal guy on the microphone sharing stories of his life in as creative of a way as he can.
“I use more of a futuristic tone to my music,” he said. ‘Sometimes it’s too far in the future for people to like. It’s a very progressive sound but at the end of the day, what I go for is something that sounds good. I’m gonna rap about a lot of different things – depression or being a player or just everyday things that happen in life. But ultimately, I’m trying to do something that sounds good and is enjoyable to people.”
BiNG first started writing music in the 90s and spent much of that decade developing his unique sound and style. He was inspired by the legendary crew Public Enemy, and has always been enamored by the hype energy of Flava Flave. He also studied greats like Tupac and Biggie, and found his own brand of swag by trying to emulate the swag of Biggie Smalls. One of the singles on his new album, “Raise Up,” is an homage to Biggie and even samples some of his style at certain points throughout the song.
“I came up dreaming of being a one-hit wonder, and there is power in that when you own the rights,” BiNG said. “I’m 41 now and I’ve decided to take my music more public because I’m getting ‘Do it’ and ‘Oh, it’s good comments from Rap lovers who hear my stuff. I’m in it for the pussy and the money. I have a love for black women. I’m a mad man who started out in a mad clan after solo writings, and I’m a one-man clan now. I’m loud and in your face and flipping and have more wordplay than you know what to do with.”
To listen to BiNG’s music or to follow him on social media, please visit:
“At It Again”