YNX 716 – Fake Love

Industry Spotlight, ME Blog, Music

YNX 716 offers optimistic outlook with new album 
‘Glass Half Full’ 

BUFFALO, NY – YNX 716 is a Hip Hop lyricist from the rough and gritty streets of Buffalo, New York. His latest single, “Rap Fans” is a prelude to his hot new album, “Glass Half Full” which is slated to drop across all streaming platforms before the end of the month. Offering a fresh perspective on life in the face of such a difficult year, YNX uses his one-of-a-kind style across 10 tracks to inspire people to take an optimistic approach to life in the face of adversity. 

“It’s about looking at things with life, and for me specifically, life in music – with a different perspective,” YNX said. “Sometimes life gets difficult and it’s easy to get a pessimistic outlook. But I’m offering a different perspective that’s on the other end of the spectrum – something that’s optimistic about the situation. Success doesn’t happen overnight, and this album is encouraging people that they can make it if they continue to work.” 

With “Rap Fans,” YNX kicks off the album showing off his experience in the industry – experience that has given him the chops to create high-quality music while laying down some sick lyrics. He uses the song to express his appreciation for artists who have come before him while also illustrating the journey he’s taken and how that has helped him to develop his own sense of style and originality.  

“I’ve done a lot of tracks over the years with notable artists, but when you’re an artist, a lot of times other artists treat you differently because they think you can be a threat,” YNX said. “I had to separate that business side of my career with the fact that I’m a Rap fan. When it is business, it is business and it’s never personal. And when I want to enjoy the music, I become a real Rap fan. I’m a big fan of 90s Hip HopNas is one of my favorite artists. I’m also a fan of old-school Soul. I sample some from that time period in my music. But more than anything, my content and my rhyme patterns are very different. I’m big on concepts and really drawing out a plot before I get on track. Add to that the fact that my voice is very distinguished – it has a very raspy, low tone that catches the listener’s attention.” 

That 90s sound that takes listeners back to the golden era of Hip Hop is something that has caught the attention of quite a few in the music industry over the years. As such, YNX has had the opportunity to appear on Shade45, and has collaborated with artists such as Conway The Machine and Kool G Rap. He hopes to have more collaboration in the future, and at the end of the day, he wants his music to help others through difficult situations.  

“I want to be able to speak to people through music,” he said. “I pride myself on telling stories of people – like a single mother who might be doing everything on her own. I can speak on her behalf. Somebody has to tell her story. Or I might tell stories of young black males, as well. I tell stories for people who didn’t get a chance to tell their story or who aren’t musically involved.” 

YNX said that following the release of his album, he’s planning on dropping some more singles over the next few months. His single “Fake Love” featuring Kool G Rap, however, is now available on all streaming platforms. 

To listen to YNX 716’s music or to follow him on social media, please visit: 

https://ynx716.com 

https://ynx716.bandcamp.com 

https://twitter.com/ynx716 

https://www.instagram.com/ynx716/ 

https://www.youtube.com/channel/UCGD0SgZl8E4TxDVTBEPSbBw

BTB BANDO – No More Games

Blog, Industry Spotlight, ME Blog, Music

Upside-down world inspires young artist BTB Bando to embrace change and motivate others through new album ‘No More Games’ 

JACKSON, TN – If there’s one thing 2020 has taught the world, it’s that there’s no certainty when it comes to tomorrow. For rapper BTB Bando, that realization has led to a new approach to life, one which he captures perfectly on his new album “No More Games.” 

Slated to release in December, this 15-song project from this young up-and-coming artist explores what life could look like if approached with the perspective that there might not be a tomorrow. It features his signature sound and style, with dripping flows and beats that are simultaneously otherworldly and familiar. 

“I’ve been rapping for a long time but I haven’t been taking it as seriously as I could have,” he said. “Now I want to take it seriously because I’ve realized you can’t play no more games with life right now. It could end any day.” 

Hailing from Jackson, Tennessee, BTB Bando refers to himself as a “music baby” saying that he’s been into music for as long as he can remember. He started making music at age 8 when he and a cousin would record songs from the radio onto cassette tapes and then use a microphone to rap over the top of those songs. Because of those fond memories, 90s Hip Hop is still some of his favorite music to date. But over time, he developed his own unique sound and style which he showcases expertly on this new album.  

“I want to be known for my lyrics, mostly,” he said. “That’s what I focus on the most. My favorite rapper is Lil Wayne, and I like T.I.’s style. They’re known for their lyrics and for being great storytellers, and that’s what I’d like to be known for, too. I got different styles that can change at any time but mostly, I write about what I’m feeling at the moment or doing at that moment in my life. I go off my feelings. On this album, there’s a song I wrote for my grandma and there are a few stories about relationships. Basically, it’s a lot of stories pulled from my life and the feelings that came from those things.” 

Though “No More Games” isn’t slated to drop until December, BTB Bando does have music across all streaming platforms for people to check out. Most of it is listed under his previous rap name, Money BTB. However, the debut single from the forthcoming album which will also be called “No More Games” is now out on streaming platforms. 

To listen to BTB Bando’s music or to follow him on social media, please visit: 

https://mobile.twitter.com/btbbando
https://www.instagram.com/btb_bando/
https://www.facebook.com/BTB-BANDO-100705391770536
https://www.youtube.com/channel/UCM7_vf1h1WwSUIfm3MVOKKg 

“No More Games” 

https://open.spotify.com/album/6Ile9ep6hbUmGQYRE1x763?si=QT25jz4lRnSqQsxsuRxAGg 

https://music.apple.com/us/album/no-more-games-single/1539192098 

https://tidal.com/track/161286228 

https://vm.tiktok.com/ZMJxRsnH2/ 

https://deezer.page.link/JmdYRjQXLR93hVbe7 

https://music.youtube.com/playlist?list=OLAK5uy_n6ZWWFV3IoqwSSdmi_c16leMpnBASTR2A

OnajiDox – Answer Me

Industry Spotlight, ME Blog, Music

New Hip Hop duo flexes sweet and sour sound with 
new singles ‘Answer Me and ‘Double Double’ 

ORLANDO, FL – The Japanese word for “same” is Onaji. But sometimes things that are the same are also equally different. It’s a paradox. Combine the two together and you have Onajidox, one of the hottest Hip Hop duos to hit the global market this year. Consisting of Heartbreak Aris and Tony RozayeOnajidox combines soulful melodies with hardcore Rap for a truly original sound. Their breakout single “Answer Me” went viral on YouTube, and now they’re ready to follow that up with more singles and a big global push that is sure to make them international superstars.  

“We both like Anime and the whole Japanese culture, and we’re both the same when it comes to our love of music and the path we’re on,” Aris said. “But we sound different. It’s like sweet and sour. It doesn’t really make sense, but it works.” 

That’s perhaps an understatement considering how many people have played the video for “Answer Me.” Exploring the struggle of reconciling feelings for another person after a breakup, the song touches on emotions with which people all over the world can connect. Featuring a melodic flow rapping style with vocals that capture the ache of a heartbreak, the song evokes thoughts of artists such as Roddy Ricch or A Boogie or 2Chainz. It has a nice bouncy sway with some groovy 808s that support a nice, smooth flow. More than anything, it’s a track that’s infectious and makes the listener want to hit repeat multiple times. 

That’s the kind of music Onajidox wants to be known for – high quality sound with catchy lyrics and vibes that make fans want to sing along. That’s why they work so hard to perfect their craft. In fact, it’s that perfection that Tony said he appreciates so much about Aris.  

“If I send him something and he feels like it can be better, then we’re gonna keep working until we can make it better,” Tony said. “In the studio, he helps me project my voice how I want, and if it sounds a little off, he won’t let me leave until it’s done. But that’s what it takes to be No. 1 on the Billboards. We want to be in the same conversation as Outkast or Migos of Kriss-Kross – all those great duos of the past. We want to be in that conversation.” 

With “Double Double,” the follow-up single to “Answer Me,” Onajidox hopes to propel their unique sound and style to a much wider audience around the world. Slated to drop across all streaming platforms before the end of November, the song is, in Aris words, “like a big flex.” 

“There are a lot of people out there who have really big egos and who think they’re more famous than they are,” Aris said. “We’re kind of calling that out and deflating that notion for people. It’s also another chance for us to show off how different we are and that whole sweet and sour vibe we give off. I think that’s what sets us apart from anyone else. When you see duos, they tend to stay in the same genre. But with us, it’s completely different every time. If you want to hear hardcore rap, punchline-in-your-face type of stuff, you’ve got Tony. And if you want to hear that soft, melodic sauce, you’ve got me. And at the end of the day, we want to be known as one of the greatest duos to ever exist. We want it to be so undeniable that there is no GOAT conversation for anyone else.” 

To listen to Onajidox’s music or to follow them on social media, please visit: 

https://www.instagram.com/Onajidox/ 

https://soundcloud.app.goo.gl/nMzZ9gtVovYAD5Eo6 

https://www.youtube.com/channel/UCnPWBst9L3QDaX-Stfn77ZQ 

Allen Lucas – Love

Industry Spotlight, ME Blog, Music, Promo

Allen Lucas fills gap in Hip Hop world with new single ‘Love’ 

LIMA/TOLEDO, OHIO – Allen Lucas has a unique sound and style that can only be described as sophisticated ratchetnessThat describes his personality as well as his signature vibe, which is connecting with music lovers all over the U.S. thanks to his new single “Love.” Combining the eclectic musical influences of his years in the Midwest with the sounds he’s picked up from his travels across the nation, Lucas creates a truly original feel that is equal parts captivating and familiar.  

“I can go to an upscale club or a hole in the wall seamlessly,” Lucas said. “That’s why I call my sound sophisticated ratchetnessI can provide the same point of view no matter where I’m at and connect with people anywhere. I am the boy from off the corner and I’ve seen a few things in my life, but I’m trying to move the culture forward beyond the stereotypes that come with that kind of a background.” 

Over the years, Lucas has spent time in New York, Atlanta, Miami and Los Angeles developing his own brand of music. His influences range from his roots in Gospel music to the West Coast influences in Hip Hop. He also has a taste of Down South in his sound combined with some upscale New York fashion thrown in.  

“That’s the beauty of being from the Midwest,” he said. “You get all that thrown together into a kind of love relationship of sound and style. That’s the vibe I’m trying to capture on this new single, ‘Love.’” 

Lucas said the song is based off the actions of love, not the emotions. It’s a song that explores a power couple building from the ground up and celebrating their successes over years of working hard on their relationship.  

“It’s not something cheesy,” he said, “but rather something from a real point of view on a power couple and how they move. The inspiration came from me looking at what’s going on and what most people are doing right now in the Hip Hop world and realize that there was a gap for a love song. At the end of the day, I want to create feel-good music, and this song captures that perfectly. I like to feel good, to smile and to be happy and just have good times. ‘Love’ is something that couples can grab onto like it’s their song and in that way, it’s a song that can last forever.” 

Lucas said he worked with J Bos Engineering out of Miami for production work on the song and that he has plans for a music video in the coming weeks. He’s also working on another single to release later this year, and possibly a third in early 2021. 

To listen to Allen Lucas’ music or to follow him on social media, please visit: 

https://www.instagram.com/itsallenlucas/
https://twitter.com/itsallenlucas 

“Love” 

https://unitedmasters.com/m/love-allenlucas 

ML Underwood – I Got Work

Industry Spotlight, ME Blog, Music, Promo

ML Underwood talks hard work in new single ‘I Got Work’ 

GARY, INDIANA – A man of many talents and lofty goals, ML Underwood is the definition of hard working. His latest single, “I Got Work” is a great example of that. A track that’s focused on working hard and achieving your dreams, this song is the anthem of the year. 

Underwood grew up surrounded by music, whether it was at church, at home or out in the world. Having grown up in the same Indiana town as the family of Michael Jackson, his life was always full of music. “My dad was one of the people that helped the Jacksons raise money to get out on the road and support their career. I got started in music through things like that. I also grew up in a religious household, was in band in school and got to experience a variety of different kinds of music. I played the trumpet and I even sang at school events.” 

Growing up, Underwood was influenced by middle school and high school directors as well as the Rap groups that he participated in, Le Boyz and The Lover Boys. They helped him get to where he is as a recording artist as well as helped to shape his style as a musician. Mrs Hatcher and Mr Phillips, his music teachers in Elementary and High School also helped influenced him in music “Right now, I would define my sound as subtle. It is clean, subtle, sexy and just overall grown.” 

“I Got Work,” the latest track that Underwood has released, has his signature subtle feel to it, but also presents a bigger and much less subtle idea. “The idea of the song is to give people in urban communities a better way to make money than doing it in the streets. I put into the song that your business is your work and that means that your goals and whatever it is that you’re trying to be is your real work. It’s honest work. The title of the song might make you think that it is about making money off of drugs or on the streets, but it’s really the exact opposite. It is about building generational wealth and creating a future for yourself.” 

Though “I Got Work” is Underwood’s latest track, it is far from his last. “I am always getting better and better. My goal is that every song I put out is better than the last. No matter how far I’ve gone, I’ve always got work to do.” 

Underwood is more than just a musician. He has goals of expanding his artistic ventures and already does a variety of work in different industries. This includes founding and running his consulting agency, MyLife Entertainment and establishing the United Prisoner Association, which helps inmates who are wrongfully imprisoned as well as helping young people to turn their lives around. 

“My goal is to go platinum and create a platform for more opportunities for myself and for others. I want to pave the way for other artists in my area so that they can have a fair shot and the chance to make it on their own. Right now, I have relationships and resources that have allowed me to get to where I am, and I hope that when I’m done, I can help young artists down the same path of success.” 

Learn more about ML Underwood, his music and all of his other ventures via the links provided below. 

https://music.apple.com/us/album/igotworkfeatsandyreddsingle/1536497495 

https://www.youtube.com/channel/UC3kbtNFgAbwRhRe5eTgRgKQ 

Www.mylifeentertainment.net 

Www.unitedprisonerassociation.com

ShanEye – Sith Lord Pimp

Industry Spotlight, ME Blog, Music, Promo

Outspoken critic of social injustice launches scathing indictment of President Trump on new single ‘Sith Lord Pimp’ 

FORT COLLINS, CO – During a week in which the people of the United States of America are gripped in uncertainty about the future leadership of the country, an outspoken artist from the foothills of Colorado is launching a new single that is vocally critical of President Donald Trump. Shane “ShanEye” Cooper’s latest single “Sith Lord Pimp” is a scathing indictment of the President and uses imagery from the famous Star Wars films to portray President Trump as the equal of a tyrannical Sith Lord.  

“I’m not anti-Republican or anti-conservative,” ShanEye said. “I own a business and I’m all about discussing policy. I’m an open-minded person willing to change my position. But with this presidency, we’re talking about a bad human being who is not representative of the people in this country. He’s tearing away at the institutions that have founded this country. Free elections have shaped the United States, but there has been such a void in leadership over the last four years. We’re not talking about policy anymore, and when you don’t want to accept the results of the election – as Trump has said he will not – then you’re a threat to democracy.” 

ShanEye has been a fixture in the Rock world for more than two decades and is no stranger to music that is critical of social norms or social injustices. He’s one of the lyrical masterminds behind the legendary HeadCrashLungButter, and Peace Officer bands. And for this new single, he’s teamed up with Shadow, a longtime friend and producer for beatzMafiaShanEye disappeared for the better part of a decade only to resurface in the most trying of times with blisteringly critical lyrics and vocal performances that rival his best work. Heavily influenced by the Hip Hop wisdom of Public Enemy and Beastie Boys, and fueled by the Punk Rock political fury of DeadKennedys and BadReligionShanEye is using this first track as a platformto speak
out against what he considers to be the greatest threat to democracy and the greatest con of
the U.S. era: President Donald Trump. 

“I think what I’ve been doing as an emcee over the last 25 years with countless records along the way, attributes to my reflection of the human condition,” ShanEye said. “A lot of what I’ve done has been socially critical, and critical of other things I’ve seen in my life. I create music and speak out against things I see in the world that I think can be improved. That doesn’t make me a negative person. I actually am a guy who sees the glass as half full. I’m constantly optimistic in life and business and relationships. But when I see something I perceive to be wrong in society, I’m gonna say something about it. I make for a very poor innocent bystander. I want to bring innovation and what I’m gonna bring is unpredictable. This is the first single off an upcoming album, and it will not be your typical Hip Hop album. This is one of many pretty critical tracks to come that explores life as we know it. I’ve never been a guy to gloss over anything, and my music is the vehicle for reflecting on the human condition.” 

“Sith Lord Pimp” is currently available across all streaming platforms, and ShanEye said a full album should follow soon after.  

To listen to his music or to follow him on social media, please visit: 

https://www.instagram.com/shaneyekl/
https://www.facebook.com/ShanEyeKL/ 

Sith Lord Pimp” 

https://orcd.co/shaneye_sithlordpimp?fbclid=IwAR1XZDgwBP_0TxiMTkhPDdi1nA6fYv-UhHi1ffhkHMVX4fg6bnTEGTqjEb0

Shaila – SuperQueen

Industry Spotlight, ME Blog, Music, Promo

Multitalented entertainer Shaila drops uplifting new single ‘SuperQueen 

LOS ANGELES, CA – There’s perhaps never been a more opportune time for a single like “SuperQueen” than there is now. After a year in which so many people have felt an overwhelming heaviness, West Coast artist Shaila wants to offer the world something a little lighter and more uplifting. So with her new single, she’s encouraging people to love themselves a little more and shake off the self-doubt that often comes when looking at the little imperfections of character. 

“This song is just a great reminder that you don’t have to be perfect to be loved,” Shaila said. “I wrote it during a time in my life when I had just entered high school and I was around so many different people and my confidence was very low. Singing was my therapy and I wrote this song to encourage myself. It has taken on a life of its own and today, it has more meaning than ever.” 

Like a lot of singers in the U.S., Shaila started singing in church. Her mother was a singer and she would bring Shaila to choir practice regularly. She got her opportunity to join the choir at a relatively young age. Shaila started singing lead in choir when she was 5 years oldrelatively young. The experience was overwhelmingly positive that she decided to make music her career, and she hasn’t looked back since. Over time, she has worked hard to hone in on her signature sound, and she’s become known for creating and singing melodies that are different than what’s in the industry today. Her sound is fresh and seamlessly blends together elements of Pop, R&B and Gospel into one beautiful sound. “SuperQueen” in particular shows off the soulful richness of her voice which has fans all over the world begging for more. 

“Ultimately, I want my music to be about uplifting people,” Shaila said. “I also want it to make them feel good. For myself, music is my escape. If I’m able to take people away from the stress they’re experiencing in their lives and make them feel better about themselves or make them happier throughout the day, then that’s my biggest goal for my music.” 

As Shaila has grown as an artist, she’s discovered a broader range to her entertaining talents. While experiencing success as a musician, Shaila has also had success as an actor and a dancer. She’s performed on Broadway and was a featured singer, dancer and actress on Sesame Street Live. She said some of the music videos she’s planning on releasing in the coming months will display some of her dancing ability.  

To listen to Shaila’s music or to follow her on social media, please visit: 

https://www.facebook.com/Shaila-Essley-258824138304821 

https://www.instagram.com/espshailae/
http://hyperurl.co/listensuperqueen 

https://www.youtube.com/channel/UCGvx4ZZnnQgE7o1rTmAa1pA?view_as=subscriber 

SuperQueen 

https://www.youtube.com/watch?v=iJHd_nqwKJY

Hollowed B. – K. O.

Blog, Industry Spotlight, ME Blog, Music, Promo

Hyped up anthem ‘K.O.’ helps put NY artist Hollowed B. on the map 

BUFFALO, NY – Picture the next heavyweight champion of the world walking out to the ring for his next big bout. There’s a song playing in the arena as he walks down the aisle. It gets him hyped up. It gets you hyped up. It gets the entire auditorium hyped up.  

That song could be the new single from New York artist Hollowed B. called “K.O.” Filled with energy and superfast flow, the song is the latest from this fast-rising artist whose unique sound and style is lighting up the music industry all along the East Coast. It’s a song that perfectly represents who he wants to be as an artist, embracing both a versatility and an attention to detail that when combined makes him a truly standout superstar. 

“You’ll get three different styles throughout the whole song which I think shows I’m truly adaptive to any sound,” Hollowed B said. “I’ve got multiple styles that I use frequently. From the wordplay to the tempo to the speed to the lyrics, you’ll be able to tell it’s me as soon as you hear the first note.” 

Repping what he calls a dual citizenship in the 716 to the two cities he calls home – Buffalo and Dunkirk – Hollowed B. has a very unique sound that finds its influences in artists such as BustaRhymesKendric Lamar, Tek-9, Tupac, and Biggie. There’s also a Twista kind of a speed to his flow, and a 2Chainz or Snoop Dogg smooth flow on some other singles.  

“My music is real, bluntly honest and 100 percent mine,” he said. “I work hard in the studio and usually everything is produced, mixed and mastered by me. I write a lot of songs across all genres and I just want to be known for creating great music – timeless, long-lasting music. That’s what I want my name to be known for. I want to create something close to perfection in music because to me it’s more than just music. There’s a message in every one of my songs.” 

Following the success of “K.O.,” which is currently available across all streaming platforms, Hollowed B. said he’s planning on dropping a new single every month which is something he’s been doing for the past five or six months. Along the way, he’s been on the Coast2Coast Mixtape Tour and recorded close to 1,000 songs. 

To listen to Hollowed B’s music or to follow him on social media, please visit: 

https://www.snapchat.com/add/stepheneasley 

https://www.facebook.com/stephen.easley.902 

https://www.instagram.com/hollowedb/ 

“K.O.” 

https://open.spotify.com/album/4YnBeljhTkuTu5acjNddMx

Byzantine – ILL

Industry Spotlight, ME Blog, Music, Promo

Saints of the Byzantine Era drop timely wisdom through counter-cultural message on new single ‘ILL’ 

BALTIMORE, MD & PHILADELPHIA, PA – Byzantine is a new edgy Hip Hop group from Baltimore and Philadelphia whose music represents a light in a dark period. Adopting monikers of Saints of the Byzantine Era, these masterful artists use cautionary tales, songs of hope and good vibes paired with grit from the streets to offer a refreshing aura to the world of Hip Hop 

The six artists who make up the group are St. Basil, St Justinian, St Percinnius, St. Leo, St. Phocas and St. Zeno.  Together they’re introducing their unique sound and style to the world with their single “ILL” which features another artist named St. Justinian. Originally introduced to the group as an idea from St Justinian, the song offers a platform upon which each of the artists is able to spit some hot lyrics and showcase their individual styles while also offering a timely message to the world. 

“Each of us individually has a different sound,” St. Leo said. “I’m more laid back, while St. Zeno and St. Phocas are more animated than myself. When we come together, we blend well together. No one else out there has that type of bond when they rap. Most groups you see today will have one artist carrying the rest of the group, but we’re all carrying each other and we all bring that same level of talent to the table.” 

The idea behind the Byzantine brand was first formulated by a mutual mentor of the artists. They’ve all rapped separately and worked on individual music careers while also rubbing shoulders through collaborations and through family affiliations. When their mentor suggested the idea of forming a group with the Byzantine mission behind it, they each began to gravitate toward one another.  

“There was an immediate natural chemistry,” St. Basil said. “As we talked about this idea of the Byzantine Era and taking the names of these saints – who represented things that an intellectually and socially unenlightened world needed to hear – we realized that we’re in the same type of time now. When we rap, we’re rapping the opposite of what the world sees or thinks. We flip things right side up through our music.” 

According to St. Phocas, the big picture for the group is creating music that is thought-provoking, aggressively challenging, and inspiring through its personal and sometimes convicting messages.  

“We want people to understand we’re not talking about the same things everybody else is talking about,” St. Phocas said. “We’re not degrading our women or our brothers and sisters like a lot of other Hip Hop artists do today. We’re making songs that sound good and also have a deeper message.” 

Their unique sound and style has definitely put them on the map within the music industry. Their music has been featured on regular rotation with Sway in the Morning, and it has also been featured on Air It Out Radio. With more music in the works following the success of “ILL,” Byzantine is sure to become one of Hip Hop’s most motivational and long-lasting groups. 

To listen to their music or to follow them on social media, please visit: 

https://www.instagram.com/therealbyzantine/ 

https://twitter.com/GlobalExcalibur 

https://www.youtube.com/channel/UCRzqNgPgM2aUmUnQ_YJg0kg 

https://open.spotify.com/artist/7FUEm39j8dHAfhvr1qhNwX 

https://www.tiktok.com/@therealbyzantine 

“ILL” 

https://open.spotify.com/album/2pde4NZaFhsoKKEWoyq1O2 

https://tidal.com/browse/track/159011083 

https://distrokid.com/hyperfollow/byzantine/ill 

For Media Inquiries:   

Please email Joseph J. Watson II at [email protected]  

For Business Inquiries: 

Please contact Mr. Moody at (646) 259-1435.  

ZI – Cocky

Industry Spotlight, ME Blog, Music, Promo

Fast-rising young R&B artist ZI drops catchy new single ‘Cocky’ 

WINSTON-SALEM, NC – ZI is an R&B artist who was born and raised in Winston-Salem, North Carolina and has always had music as a centerpiece of his life. He wrote one of his first songs, “Stalking Me” at age 11 and has been slowly gaining more and more fans in the years since. His first full-length project was a mixtape called “1998” which put him on the national stage. Today, the 21-year-old artist is ready to take his skills into all parts of the world. 

The latest single from East Coast artist ZI is so hot that it’s skyrocketed past 100,000 views on YouTube in only one week. “Cocky,” featuring female artist TiaCorine, is a Hip Hop/Pop/R&B fusion that pairs a good vibe with a catchy hook for the kind of song that is immediately identifiable as a hit within just the first few bars. It’s a signature style that ZI has perfected over the years, and it’s a sound that’s about to make a splash around the world as this fast-rising artist rides a wave of success from this new single. 

“I’m an R&B singer, but it’s a different type of R&B which you’ll hear on this track,” ZI said. “I can be Pop or I can rap a little bit or I can do different things with my voice and venture off to different genres, so I’m not an in-the-box type of R&B singer. With this song, I’m just having fun and giving people something catchy to listen to. I get called cocky a lot but in the song, I’m more saying that I’m cocky but she still loves me. You can be cocky but a good woman will still be down for you and still love you. So I wanted to take that word and make it into something meaningful and heartfelt and just have fun with it.” 

ZI said he’s been influenced over the years by music legends such as Chris Brown, Usher, Brandi, and especially Lauryn Hill. He points to his word craft as a lyricist as one of the things that helps him stand out in a crowded music marketplace, and he credits Lauryn Hill as the inspiration for that trademark of his style.  

“I’m really into writing music, and Lauryn Hill really influenced me as a lyricist,” he said. “I love finding lyrics that connect to others and helps them to feel something when they listen to my music. I can really get inspired by anything which I think helps me to relate to a lot of people around the world.” 

In the coming months, ZI said he’ll be working on a follow-up album called “Pretty Boy” which he said should drop in early 2021. The music video for “Cocky” is currently available on his YouTube channel.  

 

To listen to ZI’s music or to follow him on social media, please visit: 

https://mobile.twitter.com/zioticc 

https://www.instagram.com/ziotic/

“Cocky” 

ZI-Cocky (Official Video) ft. TiaCorine