Chris Birkett – Precious Love

Blog, Industry Spotlight, ME Blog, Music, Promo, Videos

Music industry legend Chris Birkett releases timely smooth rock love ballad

TORONTO, CANADA – One of the music industry’s premier artists and entertainers has dropped yet another hit single. Chris Birkett – whose music collaborations with A-list international artists include Sinead O’Connor, Dexys Midnight Runners, Talking Heads, Led Zeppelin, and more – has recently released a smooth rock love ballad called “Precious Love” that is burning like a wildfire around the globe.

Featuring Birkett’s signature raspy voice set against a saxophone melody and smooth guitar riffs, the song feels like Bruce Springsteen and Bryan Adams with a little bit of Tom Petty. It’s a sound that fans of Birkett have been familiar with for years, and one that he’s perfected while working in the inner circles of the industry for the last 40-plus years. His work – both original and through collaborations with other big-name artists – have sold more than 100 million records and helped earn four Canadian Junos, a Grammy, a Polaris Music Prize, and three international AMPEX Golden Reel Awards for excellence in the music business. And with “Precious Love” he puts that pedigree and excellence on full display.

“This is a song about how positive feelings can grow and how love can transform people,” Birkett said. “People are precious, and relationships are the foundation of humanity. Pure and simple, this is a love song. It’s a song that can give people hope. I’m usually writing songs about social issues or spiritual things, but this is a love song that was inspired by my wife and I think it’s an important song for right now. What most people think of love is passion and attraction, but that only lights the way to a relationship. Precious love is true love. It’s unconditional regard and concern for the welfare of another person. That’s how I define love, and that’s what I’m trying to say in this song.”

Written and performed by Birkett, the song features some of Toronto’s finest musicians, including Bill King on keyboards, Gene Hardy on sax, Paul DeLong on drums, and background vocals from Taylor Abrahamse. The video was created by renowned director Joan Prowse.

“Precious Love” is merely the latest of a string of hits for Birkett, who said he has even more music planned for release later this year and going into 2022. On November 11, 2019 he released his fourth album aptly titled “11:11.” But shortly after that COVID hit and the pandemic and social distancing curtailed his touring plans. He took advantage of the time available to him in the studio and put together a string of singles that he’s now ready to release. Following “Precious Love” Birkett said he’s going to drop “Wake Up,” which is more of a political song based on the ever-increasing climate crisis that will serve as a call to action for anyone who hears it.

“My mission in life – my soul contract – is to use my skills of music composition and performing to make people feel better about themselves,” he said. “There’s so much negativity out there today – so much heartbreak and fear. I want to get people to come back to themselves with these songs and feel how wonderful they are. We’re all divine, but we don’t feel it because we’re covered by doubt and fear. I’m using the universal language of music to convey truth, and by crafting great records I’m helping people understand that truth.”

To listen to Chris Birkett’s music, or to follow him on social media, please visit the following links:

Video on YouTube

Precious Love by Chris Birkett

Latest Single – Precious Love buy link:

https://chrisbirkett.hearnow.com/

Website:

http://www.chrisbirkettmusic.ca

Facebook https://www.facebook.com/ChrisBirkettBand Twitter https://twitter.com/chrisbirkett12 Instagram https://www.instagram.com/chrisbirkettmusic

Spotify:

https://open.spotify.com/artist/13EQJBvl1NJaMrpjrQ9tHL

Other Releases:

Wake Up Video:

https://youtu.be/frgXz8Pqtcg

Everyday People Video:

https://youtu.be/vm5HjZZZXUg

Be Creative Video:

https://www.youtube.com/watch?v=MC4Rux4b75k

Save our Beautiful World Video:

https://youtu.be/8-dR-dgCaIQ 

Facebook Live concert ‘A Story in Every Song’ June 10th 2021: https://www.facebook.com/ChrisBirkettBand/videos/10158594027344069 Link to Photo: http://www.facebook.com/photo?fbid=10158029499359069&set=a.425087939068

Aaron Beri – Run Away

ME Blog, Music, Videos

International model Aaron Beri displays rich musicality with new single ‘Run Away’

SYDNEY, AUSTRALIA – A lot of people around the world would likely recognize Aaron Beri, though they might not know how. The Australian native has been a professional model since the age of 16, with features in magazines and advertisements across multiple media outlets. But what most people probably don’t realize is that he’s also a passionate musician with a body of work that is equal parts inspiring and evocative.

Pairing a classic R&B sound with modern-day influences, Beri brings a unique sound and style to the table. His latest single, “Run Away,” is a perfect example of that unique originality. The smooth R&B groove incorporates pop vocals to create an entrancing slow jam with passion. Born from his experiences of navigating the music industry and the hard lessons he’s learned along the way, the song explores the fierce independence that comes from being burned and deciding to take one’s destiny into their own hands.

“I had some experiences where labels wanted me to sign a deal for basically nothing,” Beri said. “So I run away and play a different game. That idea translates to different situations in life. Do whatever you put your mind to and don’t let anyone else dictate how you’ll achieve success.”

Beri said 2020 and the pandemic that caused so many to be quarantined presented a unique opportunity for him to spend a lot of time honing in on his unique sound and style. He said he was able to really fine-tune that contemporary R&B sound in ways that no one else in the industry is attempting today, and as such he’s hopeful to carve out a niche within the crowded marketplace and run with it.

“We take a lot of inspiration from 80s music and the early 90s,” Beri said. “From R&B singers like Brian McKnight or Baby Face or Toni Braxton, or even musicians like Kenny G. I’ve worked hard to find that pocket to put the sound into. Ultimately I want a longevity with my music. I want to create music that 20 years from now people can put on and it still feels fresh. There’s so much disposable music out there today – a song can be released and just a couple of months later sound so dated. I don’t want to add to that noise. I want to hone in on my brand and find that pocket and generate timelessness.”

Beri said he’ll continue to offer that high-caliber music with an album called “Paris to Vegas” before the end of the year. To listen to his music, or to follow him on social media, please visit the following links:

https://ditto.fm/run-away-aaron-beri

https://www.youtube.com/watch?v=W6pC3IWjx-0

https://aaronberi.com

https://www.instagram.com/aaronberiofficial/

Ike Rhein – Just Like You

Blog, ME Blog, Music, Promo, Videos

Ike Rhein is relating to people all over the world with new single “Just Like You”

GRAND RAPIDS, MI – Ike Rhein is a nineteen year old Pop artist with a unique sound and bold lyricism. Though he is still so young, he already has a collection of strong skills and inspiring thoughts that seem to easily show through his music. A brilliant example of this is his latest single, a track called “Just Like You”. This new song seems to break down to the very core of what’s important in a relationship and shows Rhein’s audience that they are not alone in the things that they are going through.

Rhein’s music focuses on something truly amazing, connecting people through their experiences and their love of something that seems to transcend language and other barriers. “Music is a common language that people can relate to, even between countries and languages. Everyone can relate to music and being able to share that with people is part of what drives me to create it myself.” Rhein has a simply beautiful message and his hopes of connecting people through his music just adds the already amazing style and lyricism that he brings to the table, especially with songs as impressive as “Just Like You”.

The meaning of this song also truly stands out in a gorgeous way. “No one is alone in their relationships. Everyone goes through hard times, or toxic relationships. Sometimes it’s hard to know if anyone else is feeling the same way, and this song just goes to show that a lot of people are going through things in their relationships.” His commitment to connecting to his fans’ experiences only adds to the amazing feeling of listening to this song.

Some of the other things that make “Just Like You” stand out as a Pop song are also some of the key things that make Rhein such a unique artist. This song embodies everything that he excels at as a musician. “Just Like You” shows off his versatility and range as an artist, with an intricate, yet easy to follow sound and an overall impressive depiction of his vocal abilities. Rhein simply does an amazing job with this gorgeous song.

With “Just Like You” already taking off, Rhein is hard at work, putting together more and more amazing music for his listeners to enjoy. Each of these new songs brings something exciting to his discography, further proving the versatility of this artist. “One of the songs has a more Pop driven, Club-like vibe, and another is a softer, more ballad-like piano kind of song with another artist on it as a feature.” His new tracks are sure to be just as beautiful and exciting to listen to as “Just Like You”, so be sure to keep an eye out for this brilliant young artist.

Be sure to keep up with Ike Rhein on social media and stream his music on all platforms. Links to all of these things can be found listed below.

SOCIAL MEDIA LINKS

IG https://www.instagram.com/ikerhein/

Twitter https://twitter.com/ikerhein23

Soundcloud https://soundcloud.com/ikerhein

Youtube https://www.youtube.com/channel/UC1k7QWcZQMZP4bNTuhD6b6Q

Facebook https://www.facebook.com/ike.rhein

Spotify https://open.spotify.com/artist/7dlyStAFUqK9b0U5ASZMp5?autoplay=true

Apple music https://music.apple.com/us/artist/ike-rhein/1478197994?ign-gact=3&ls=1

Iheartradio https://www.iheart.com/artist/ike-rhein-33325329/

Max Barskih – Just Fly

Blog, ME Blog, Music, Promo, Videos

International Pop icon Max Barskih flies to America with soaring new single

UKRAINE – The man Forbes Magazine has dubbed “Ukraine’s Music Ambassador To The World” is making his way to the U.S. and bringing his massive fanbase with him. His latest hit single “Just Fly” is the kind of upbeat, nostalgic Pop vibe that is infectious in the best of ways. Max Barskih’s “Just Fly” is destined to become the hit single of 2021 and make him a household name in America.

Accompanied by a Woody Allen-esque video filmed at Boryspil International Airport, the single is one that perfectly showcases the impressive vocals and artistic talent of this global phenom. The critically acclaimed artist has won a number of awards for his music, including a number of MTV EMAs, Golden Gramophones and Top Hit Music Awards. His career has blossomed through becoming the most touring and most-played artist on radio stations across the Russian Federation, Ukraine, and the CIS countries.

Max embarks on a new era with “Just Fly,” while provoking an impeccable charm toward his new music. According to Max, his new character’s attitude is as close as possible to how he feels about life himself.

“In my opinion, there are a lot of negative emotions in music trends nowadays,” he said. “I decided to create my own world where every story has a happy ending. These days I am fascinated by the music of the 50s and 60s. ‘Just Fly’ is my positive mantra, and every sound in it was created to stimulate endorphins and set the mood for a flight of fantasy.”

As soon as listeners hear the opening bars of “Just Fly,” they’ll recognize the influences of 50s and 60s music on the song. It’s almost as if Max spent a day in the studio with Elvis Presley and the two of them brought to life a more modern-day take on that throwback sound. The fun Pop vibe is upbeat and full of joy, and the hook is definitely catchy. People all over the world will be playing this on repeat for years to come. And the colorful video is filled with energy and lends even more to that nostalgic, feel-good vibe.

It’s songs and videos like this that have led Max to achieve more than 1.5 billion listeners and gain 15.5 million radio plays over the years. He’s been championed by the likes of Forbes, l’offiel Hommes, GQ, Vogue, Playboy, Marie Claire, Cosmopolitan, Elle, Harpers Bazaar, Instyle, and Glamour. He has also provided the official soundtrack for a Pepsi commercial. And now, after listening to his international fans clamoring for an all-English single, he is ready to deliver “Just Fly” to his global audience and showcase the true star that he is.

“Just Fly” is currently available across all streaming platforms, and the video is available on his YouTube channel.

To listen to Max Marskih’s music, or to follow him on social media, please visit the following links:

https://soundcloud.com/nick-vangard/max-barskih-fly-1/s-2xHSEvkr2Y6

https://youtu.be/mW3I3bg38Q8
http://instagram.com/max_barskih

https://youtube.com/c/MaxBarskih

http://maxbarskih.lnk.to/JustFly

https://youtu.be/CdsvO9RgiAQ 

Sloane Angell – Halston Takes A Trip

Blog, ME Blog, Music

Internationally known DJ launches recording career with hot debut single ‘Halston Takes a Trip’

LOS ANGELES, CA – Old-school Disco meets modern-era House music on the debut hit single from DJ-turned-recording-artist Sloane Angell. “Halston Takes a Trip” is a long, psyche-ish groove with hypnotic synth stabs and punchy drums that invite the listener to the dance floor and keep them there. It’s a fun track ready made for hanging out on the beach or enjoying a night out at the club. Roughly inspired by the Halston documentary on Netflix, the song is Angell’s attempt to make a desert rave song, albeit born from his love of the unique sounds and styles of the 70s.

“I love bringing a lot of really older sounds to the table,” Angell said. “I love Disco and the resurgence of Disco in House music. I’m trying to bring in samples and unique sounds from the 70s and some of that original Disco. That’s definitely true of this track. Ultimately I’d like to reference certain samples and sounds from different eras and incorporate them in all my songs. Mostly I’m interested in curating environments and moods. That’s what I’ve always sought after as a DJ. I have an eye for setting really specific energies in rooms or environments. Before, I used other people’s work to set those tones, but in the future I’d like to use more and more of my music to fine-tune even more moods I’m trying to create.”

After nearly a decade of serving as one of the go-to DJs of Los Angeles, Angell said he’s excited to be able to write and produce his own music. It’s an endeavor that he said allows him to have an even more tailored touch on the music that’s played in the environments he’s creating. But music isn’t the only artistic endeavor that he pursues on a daily basis.

Spending most of his days as a ceramicist – either making shapes on the pottery wheel, or loading a kiln, heated to a temperature that could ‘evaporate a body’ – he also dabbles in fashion, with his clothing line Mercer Market selling at cool boutiques across the USA. In the summertime he jets off to Montauk and holds down a summer residency at the Surf Lodge, in Los Angeles. He can often be found playing many a party, whether it be at Malibu Soho House or fancy houses in the hills. He’s been sought-after and coveted for the best parties in LA since he first landed on the West Coast from his native New York. He is essentially the go-to DJ for every SOHO house location every weekend, and through that experience he has developed a keen taste for ambient celebratory atmospheric tracks.

He is a man of many talents, and now that he’s writing and producing his own music he has become a man of many more.

To listen to his music, or to follow him on social media, please visit the following links:

https://www.youtube.com/watch?v=NLcP2zcGYEo

https://www.traxsource.com/title/1624547/halston-takes-a-trip

https://www.beatport.com/track/halston-takes-a-trip/15451373

https://open.spotify.com/album/2MvkyLqV2iBpC4OapoV25J

https://open.spotify.com/artist/42QdwN0G39hxspze6vuyBw

https://www.instagram.com/sloaneangell/?hl=en

Kara Colvin – Fired Up

Blog, Industry Spotlight, ME Blog, Music, Promo

Pop Rock gets a new twist on catchy new single from Kara Colvin

WEST PALM BEACH, FL – Anything a man can do, a woman can do … in heels.

Serving as both the hook and the theme of the hit new single “Fired Up,” that sentiment of women empowerment takes center stage on the latest offering from fast-rising young talent Kara Colvin. Hailing from West Palm Beach, Florida, this 20-year-old singer/songwriter has been creating some buzz along the East Coast with her unique blend of Pop and Rock set against soaring vocals that are undeniable. Taking influences from the grunge rock of the 90s and fusing that with the Pop sounds of today.

With “Fired Up,” Colvin showcases that unique style in impressive ways. It’s a song that talks about the expectations of women in today’s society, and the obstacles that every woman has faced growing up.

“So often we hear phrases – like ‘You throw like a girl’ or ‘You cried like a little girl’ – and this song basically says that we’re tired of taking this. We’re fired up,” Colvin said. “We’re not going to listen to this anymore because it isn’t fair. I’m gonna do what I wanna do because I want to do it, not because a man wants me to do it or I’m ‘supposed to do it.’ It’s all about self-empowerment and the key line that sticks with people is ‘Anything a man can do, I can do in heels.’ It’s an idea that fights the notion that women aren’t as capable as men.”

Colvin’s hook on “Fired Up” is a signature of her young career as a singer/songwriter. With all of the songs she’s released she’s developed a reputation as someone who has a talent for turning a phrase into something that’s equal parts anthemic and catchy. Those notable lyrics and individual lines of songs get stuck in people’s heads, and the result is a wave of music that’s being replayed over and over again all across the U.S.

“Ultimately I want my music to be known for helping people to really feel what I’m feeling,” Colvin said. “When you listen to a song and really love a certain line, or really love a certain phrase, it really gets to you. I try to always have a line like that which really grabs people. And I want to be known for helping people to really feel what I’m feeling and experience those things with me. Through that they can hopefully know that they’re not alone.”

Colvin said she’s currently at work on her second album, and that “Fired Up” is the debut single from that project.

To listen to her music, or to follow her on social media, please visit the following links:

https://www.youtube.com/watch?v=NSTNT_Q9mmM

– Instagram: https://www.instagram.com/karalyncolvin/

– Twitter: https://twitter.com/karalyncolvin

– Facebook: https://www.facebook.com/karalyncolvin1

– Tiktok: https://www.tiktok.com/@karalyncolvin

– Website: https://www.karacolvin.com

Harris – Bad Dreams

Blog, Industry Spotlight, ME Blog, Music, Promo

Nostalgia meets modern melted music on new album from West Coast artist Harris

PORTLAND, OR – Blend together some R&B with an Alternative twist, some Indie inspired Rock, Hip-Hop, Pop and Reggae, and mix in some Dance/EDM vibes, and you’ve got all the ingredients that make up the stunning music from West Coast artist Harris. But before it gets showcased to the masses, his music needs to be melted.

That’s the vibe music lovers will get from his new album “Land of the Weird,” which is currently available across all streaming platforms. It’s a project that expertly blends multiple genres and sounds in a way that can only be described as “melted” together. From love songs like “Bad Dreams” to socially conscious tracks like the title track “Land of the Weird” to Afro-beat dance jams like “Runaway Slave,” Harris displays an adept ability to weave together so many different sounds and styles for something that is truly original and intriguing.

“My music has that throwback, nostalgic-type vibe that morphs nicely into now,” Harris said. “I have listened to many different types of music over the years – so many singers and songwriters and so many different rock, blues and funk bands – I’m inspired by it all. I love electronic music, as well, and quirky sounds. So, I blend all those things together and melt it into the essence of my songcraft. You put all those things together and melt it down and that’s Harris.”

Operating since 2010, Harris creates music under his SkyHouse Music label, through which he has collaborated with a diverse group of singers, songwriters, rappers, musicians, lyricists and recording engineers. He said being a freelancer has been a wild ride, as every project has its memorable moments.

It was Harris’ mother who got him hooked on music at a young age. Her talent as a lyricist came to her easily in the form of poetry and rhyming affirmations, which she would leave for he and his brother to find around their home. Education was also a vital part of Harris’ development as an artist. When he wasn’t shooting a basketball or running with a football, Harris was at the local library visiting the many worlds available to him right at his fingertips. This led to writing poetry about the different worlds, which led to writing lyrics and creating his own worlds and stories for people to enjoy.

His new album, “Land of the Weird,” reflects much of those early years as a child. He said the overall vibe of the project is genre-busting.

“It sounds exactly like how I grew up,” he said. “It has some hip-hop and R&B and rock and ballads … and it all fits together rather seamlessly like the singer/songwriter albums I grew up listening to, but with some electronic textures running through it. It’s a project that will resonate with a lot of people right now because it was born out of all the stuff that’s been going on in the past couple of years – social unrest and the pandemic and politics and so many different things that we’re living with now, and the feelings that a lot of people are dealing with through all of that.”

To listen to Harris’ music, or to follow him on social media, please visit the following links:

SkyHouse Music: http://skyhousemusic.com 

bandcamp: http://skyhouse1.bandcamp.com 

Soundcloud: https://soundcloud.com/skyhouse 

Twitter: https://twitter.com/Skyhousemusic 

soundee: https://soundee.com/skyhouse 

Instagram: https://instagram.com/skyhouse_music/ 

YouTube: https://youtube.com/skyhousemusic

Charm – Love Only

Blog, Industry Spotlight, ME Blog, Music, Promo, Videos

Singer/Songwriter CHARM explores many facets of love on fun and funky new single ‘Love Only’

CHARLOTTE, NC – Over a span of 15 years and 14 commercial songs, CHARM has graced stages of more than 20,000 people, and her reach is only increasing by the day.

Not limited to just singing, CHARM is a songwriter, arranger and producer who values timeless music. Influenced by the likes of Aretha Franklin, Whitney Houston and Mariah Carey, CHARM believes music is transformational and engages her audience with moving and powerful vocals.

The latest release by CHARM, “Love Only,” reintroduces the artist to the world after six years of retreat due to a genetic condition. Taking no prisoners, CHARM has returned more resilient and magnetic, and is committed to sharing the message of love with the world.

“So often in today’s world that message of love gets lost,” CHARM said. “One of the things that I really value in my personal experience – from childhood to now as an adult – is understanding of the many facets of love. Love comes in so many forms from the people you surround yourself with – family, co-workers, friends. This song basically is saying, “If you want to rock with me, it’s gonna be love. The fluff, the negativity, the criticism – all of that stuff isn’t love. And if you’re gonna rock with me it’s gotta be love. It’s not about the rings or the bling, it’s about love. When you go to the hospital and get sick, those rings and bling won’t be there to take care of you and make sure you’re ok. The people who love you will be there. If I had to choose between riches and love, I’d choose love. And I think the message of love is brought in a fun and funky way with this single.”

CHARM believes that when most people hear the word “love” they think of the lovey-dovey feelings and emotions, but CHARM reiterates that there are many types of relationships through which love can be expressed.

For this single, CHARM explores eros love, and describes it as “a pop song that you’re gonna rock to.” It’s fun and funky and reflects what many on the dating scene are inherently seeking: love.

The single is the first off an EP called “The Love Project,” which should release later this year.

All of the songs explore love or connect to love in one way or another. That includes all kinds of love, CHARM highlights, not just the “eros” passionate type of love that comes with a romantic relationship. Across seven songs CHARM said she’ll explore every facet of love there is through every type of relationship one might think about.

To listen to CHARMS’s music, or to follow her on social media, please visit or search the following:

“Love Only” 
https://www.youtube.com/channel/UCFtRAI8Lc-U6Oz95tg7IQfQ

@charmismusic

www.charmismusic.com

Zarenae – Dreamy

Blog, Industry Spotlight, ME Blog, Music, Promo, Videos

Rising Pop Star Zarenae brings California Summer Fun to the table with new hit single ‘Dreamy’

LOS ANGELES, CA – Zarenae, born and raised in Southern California, is a fast-rising singer/songwriter who made her debut in 2020 with a faithful cover of Madonna’s Pop classic “True Blue.” With that track the world was introduced to a talented singer with a versatile voice and a knack for expertly delivering a legendary Pop hook. 

Now she’s back with new smash hits that will make the world want to dance. Starting with “Body Talk,” which she released early this summer, Zarenae brings a bubbly, Pop-forward song that’s fun and upbeat. Following that, she released the summer hit “Dreamy,” which went live across all streaming platforms July 30.

Right from the get-go “Dreamy” creates a vibe that makes the listener feel as if they’re on the beach with her, enjoying a care-free day. It’s a song with a nice Pop bounce to it, and her vocals immediately showcase a rare talent in today’s industry. She’s definitely letting her presence be felt with enjoyable lyrics and a summertime groove that showcases her star presence shining bright in its finest hour. 

“Growing up I would always look forward to summer, and I wanted to capture that feeling with this song,” Zarenae said. “I was thinking about past romances and how summertime is usually a time for new flings. It’s about a summertime crush, but you know it’s only going to last for the season, so you don’t want to catch feelings and instead just enjoy the moment. It’s more about the fun aspect, and I wanted to embody that experience in this song.”

“The sound I bring – which is Pop/contemporary with an R&B vibe at times – and the messages I share in my music — makes me stand out and be unique, I think,” she said. “After experiencing the effects of COVID-19 with my school friends, I wanted to create music that spreads fun and positive vibes, that will make people forget about the past and live in the moment. My goal, whether it’s in a 3-minute song or a two-hour set, is to help people forget everything going on around them, so they can have fun and dance! I’m just a fun California girl, and I really hope my music can spread a positive energy to the world so that people can experience a good, fun moment.”

Zarenae said she plans to release more singles this year before dropping a debut EP. To listen to her music, or to follow her on social media, please visit the following links:

https://soundcloud.com/hopexrenee/zarenae-dreamy-hell-no/s-RZ0KWO1BH8v

Instagram: https://www.instagram.com/zarenae/?hl=en

Twitter: https://twitter.com/zarenae_?lang=en

Spotify:  https://open.spotify.com/artist/1H2AXTZz6JH3GVS5MpkNxV?si=r6_5ZVXKRUCTWonzKS-nYA&dl_branch=1

Soundcloud: https://soundcloud.com/hopexrenee

Tik Tok: https://www.tiktok.com/@zarenae?lang=en&is_copy_url=1&is_from_webapp=v1

KILKENNY – NEPTUNE

Blog, Industry Spotlight, ME Blog, Music, Promo, Videos

KILKENNY explores love, mental health and peer pressure with mellow ambiance on new album ‘HYPO’

PORTLAND, OR – A vast array of production styles that explore themes of love, mental health and peer pressure make its way onto the new album from West Coast artist KILKENNY. Embracing the anti-hyper-pop aesthetic, this new artist’s project “HYPO” offers a more mellow, low-key side of Pop-infused sounds and styles that elicits a more melancholy and almost ethereal vibe. Across nine tracks, KILKENNY brings listeners along on a journey of self-discovery and introspection, while also offering an ambiance that’s ready-made for relaxation.

The project started with the single “HEADLIGHTS,” which he released in January. Not originally intending to create a full album, KILKENNY said he was curious to see what kind of response he would get from the release of “HEADLIGHTS.” He’s been an artist exploring the diverse sub-genres of Pop music for a while, and “HEADLIGHTS” was a foray into uncharted territory for him. The response he received was overwhelming, and he decided to further explore that sound and style through a full project.

The standout single from the album is a song called “NEPTUNE.” It has a sound and style that KILKENNY said he hasn’t really heard within the music industry before, and as such it’s a track that he’s extremely proud of.

“It just feels so unique and different, but still so captivating with the way it sounds,” he said. “I really believe it’s something people haven’t heard before. And within the lyrics I’m talking about my battles with myself and the struggles of getting over insecurities and bettering your life. It was born from a time when I struggling with anxiety and depression and that moment when it feels like it’s never going to end. This song represents that feeling of never being able to get over what you feel and fearing that you’ll never again feel happy.”

Among the standout sounds of the single are KILKENNY’s signature vocals, which are immediately identifiable for listeners. Stylistically, the way he does his vocals is unlike any other artist in the game today. He incorporates pedal boards and other various distortions to enhance the vibe he’s developed on the project, and as such offers listeners something truly original. Eventually he plans on branching out from this sound and exploring a more hyper-pop sound with a follow-up album in 2022. Ultimately, he hopes to offer fans music that encourages them to just be themselves and embrace their individuality.

“I hope my music represents that you should always be yourself, regardless of your flaws or any problems you’re going through,” he said. “It’s important to be you and do what makes you happy. At the end of the day you can have money or fame, but the only thing that can make you happy is doing what you love, not what brings you success.”