On Tuesday (December 20), Zaytoven took to his Instagram account with the announcement by sharing a photo of himself and Trill posing for the camera. In his caption, Zay revealed the name of his new label and the plan he has to see the company grow.

“We are Blessed to announce that ‘ZTP’ The Label is official,” Zaytoven captioned his post. “Me and @therealbigtrill are officially a label. We are SIGNING artist, producers, song writers, DJs, all brands. we are looking for a real team a solid team. Searching for all talent in every city, every state, every town!!!! Let’s get to work.”

There’s no other word on the label and if any artists are signed already.

This isn’t Zaytoven’s first label, as he has Zaytoven Global, LLC under his belt, and he’s one of many producers with their own record label. Other beatsmiths with their own imprint include Hit-Boy with Hits Since 87, Metro Boomin with Boominati Worldwide and more.

Zaytoven adding the music executive title to his extensive résumé is a plus. He’s already worked with some of the biggest names in music, including Gucci Mane, Future, Migos, Jack Harlow and more.

One artist, in particular, had an emotional moment working with Zay in the studio. In January, Chief Keef revealed he cried while recording “Ain’t Gonna Happen” off their collaborative effort GloToven, which was released in March 2019. Instead of including the sound of him crying in the studio, he decided to use laughter — something he does every time he cries.

“Fun fact: on front of ain’t gonna happen a young n-gga was cryin thinking about them members but every time I cry I laugh so I ended up laughing and taking the crying out the front you only hear it on intro by the time I got to laughin,” Keef wrote on Twitter.

https://hiphopdx.com/news/zaytoven-big-trill-launch-new-label