Fast-rising artist from Upstate New York prepares to drop truly original album ‘Social Disconnect’ on Sept 4
SALAMANCA, NY – Talk about starting with a blast! The new artist out of Upstate New York known as .thrax is going to leave the rest of the music industry behind once the world catches a taste of his one-of-a-kind sound. Already his music has gained more than a million streams and more than 100,000 monthly listeners just from his first five singles. And with the release of his forthcoming album “Social Disconnect” on Sept 4, this 21-year-old phenom is set to propel into global stardom.
The Salamanca, New York-native has amazed a wide range of fans so far with his innate ability to create music in a variety of genres – from Indie to Pop to Neo-Soul to Rap and everything in between. “Social Disconnect” showcases that diversity perfectly while also tapping into his unique point of view as a young African-American trying to overcome the stereotypes that are often associated with his demographic and age.
“It’s an album about problems that many people my age face day-to-day,” he said. “But it can also be something that a wide array of people connect with because it’s for anyone who has to work a 9-to-5, or who has family or relationship issues, or even for people who deal with things like addiction or overcoming the stereotypes that so many of us are working against. It’s an album that everyone can relate to.”
The album shows off .thrax’s ability to be vibing melodically but with energy that excites listeners to get up and dance. It’s like he’s tapped into the brooding vibes of Billie Eilish but taken that to another level that is perfect for parties and clubs. His flow is completely different from anything else out there today – with songs that either encourage people to dance or to sit down and vibe out.
Such as his debut single “Creep” to a pre-released single on his album “Like Nana” – show off .thrax’s ability to switch from emotional songs to party songs. “Creep” – which peaked at No. 24 on the Spotify Hong Kong Top 50 playlist – talks about how we all have problems that we don’t want to face, and we try to hide them in our closet but they come out. “Like Nana” encourages the free-spirited youth to dance and to have fun on social media platforms, such as Tik Tok.
“My lyrics have a different vibe and meaning. I’m not talking about luxurious stuff that isn’t realistic. Each song has a vibe or feeling that you will feel deep. In some cases, it won’t be until the fourth or fifth time that you hear it that you’ll actually understand how deep it is. But that’s what I want my music to be known for – that wow factor. People listening to my music should hear the message that they can do anything they put their minds to as long as they don’t let other people push them onto a different plan.”
To listen to .thrax’s music or to follow him on social media, please visit:
“Social Disconnect” (Album)