East Coast based artist TRUTHR hopes to open some eyes with new singles
NORFOLK, VA – Today’s culture is one filled with people seeking out that next high. There’s not enough content in the world to meet the demands of the masses – from streaming platforms to movie theaters to thrill rides at amusement parks and everything in between. The desire for that daily dose of dopamine drives people to truly seek out new experiences, and sometimes it leads them to strange places.
This is the theme that East Coast artist TRUTHR explores with his latest single, “Strange Places.” It’s a song with a deep, dark vibe paired with a hook and melody that is catchy and impossible to ignore. Like its name, the song offers an otherworldly vibe that embraces the mindset of a lot of people in the world today, sporting powerful production by Chxnce.
“This generation ain’t got no patience,” TRUTHR says. “We want it all now. That’s how I feel and it’s how I see other people feeling.” This song presents that idea and then kind of leaves things open for interpretation based on how people would define ‘all’ for themselves. At the end of the day it’s about seeking fulfillment. Many people are unfulfilled, numb and lifeless … and what does that say about our society?
“Strange Places” also showcases TRUTHR’s unique vocal inflections and one-of-a-kind sound and style. From an early age, he wanted to rap and sing which wasn’t usual for the time but in this era, it’s the new standard so TRUTHR comes well prepared. More than anything, he focuses on the lyrics, working hard to pick the perfect words to convey the message and feeling to which he hopes others will relate.
“I try to keep it uplifting and I’m often exploring things in the metaphysical and spiritual realms,” he said. “I’ve done a lot of studies on those things on the side. I like looking past the veil of reality, and a lot of my music will reference my experiences of observing the deceptions in the world and the truths in the world.”
That is, of course, where his stage name comes from – though he also admits that he tends to associate with the “truther” community, with all of its conspiracy theories.
“Truth has always been my theme, and my music – and even the dialogue I use in my everyday life – lends itself to the exploration of the truth behind things,” he said. “A lot of times, the things that we are shown today are presented in a shifty manner. We don’t see the full picture … especially in the music industry. But I’m more open-minded and in the long run, what feels like my mission is refining the truth in my life and sharing that with other people. I want that to be part of my brand and what people think when they hear my name – someone who makes good music that they can party to or relax to or just vibe to and feel good, but who also drops wisdom.”
In addition to “Strange Places,” TRUTHR has also recently released two other singles with music videos – “Elevate,” a song that encourages listeners to step up their game, and “It’s On Me,” a song that’s about money and TRUTHR’s desire to alleviate some of the pressures of life for those around him.
To listen to TRUTHR’s music or to follow him on social media, please visit:
“Elevate” [Music Video]
“It’s On Me” [Music Video]