Zaytoven has just announced he has launched his very own record label called ZTP alongside music executive Big Trill and they’re calling out to all creatives.
On Tuesday (December 20), Zaytoven took to his Instagram account with the announcement by sharing a photo of himself and Trill posing for the camera. In his caption, Zay revealed the name of his new label and the plan he has to see the company grow.
“We are Blessed to announce that ‘ZTP’ The Label is official,” Zaytoven captioned his post. “Me and @therealbigtrill are officially a label. We are SIGNING artist, producers, song writers, DJs, all brands. we are looking for a real team a solid team. Searching for all talent in every city, every state, every town!!!! Let’s get to work.”
There’s no other word on the label and if any artists are signed already.
This isn’t Zaytoven’s first label, as he has Zaytoven Global, LLC under his belt, and he’s one of many producers with their own record label. Other beatsmiths with their own imprint include Hit-Boy with Hits Since 87, Metro Boomin with Boominati Worldwide and more.
One artist, in particular, had an emotional moment working with Zay in the studio. In January, Chief Keef revealed he cried while recording “Ain’t Gonna Happen” off their collaborative effort GloToven, which was released in March 2019. Instead of including the sound of him crying in the studio, he decided to use laughter — something he does every time he cries.
“Fun fact: on front of ain’t gonna happen a young n-gga was cryin thinking about them members but every time I cry I laugh so I ended up laughing and taking the crying out the front you only hear it on intro by the time I got to laughin,” Keef wrote on Twitter.
TORONTO, ONTARIO, CANADA – The Royaies are a new and wildly versatile music group based out of Toronto. Comprised of two sets of brothers – Shyon (23) and Axel Kain (19), and Arvin The Poet (20) and Elijah (24) – who are cousins who share the same last name. Having explored music and pursued careers as artists individually for many years, the four came together in 2020 to form a group and are now ready to release their first single “Princesa.”
The Latin-inspired R&B groove is a sexy, slow jam that just feels good. With beautiful harmonies laid over the top of Latin-inspired guitar riffs, the song is immensely enjoyable and sets the perfect mood for a romantic night with a lover. It’s a song that perfectly introduces the group’s talent and versatility to the world, while also offering individual moments that display each member of the group’s individual personality. Arvin the Poet, for instance, has more of a melancholy viewpoint of lost love, whereas Axel offers insight into those butterflies that come when you make eye contact with a beautiful girl across the room. Elijah’s verses are more melodic and represent his softer personality and his ability to connect with listeners through strong emotion. And Shyon’s lyrics showcase a charisma and confidence that helps push the single beyond anything else being played across airwaves today.
“It started off as a love song to all the women in Toronto, but it grew into something that people can connect with worldwide,” Shyon said. “We do it in a unique style – really with multiple different delivery styles and different phrasing and vocals based off each of our own personalities. More than anything we wanted to show with this first song that we can make that Pop, Reggaeton kind of hit. But it does not stop here. We have so much more music that offers completely different vibes that we’ll be releasing soon, as well.”
Shyon and Axel started the journey as artists growing up in the thriving music scene of Toronto, learning from legends like Drake, The Weeknd, PARTYNEXTDOOR, and Roy Woods. About four years ago Arvin the Poet and Elijah moved from the Middle East to Toronto, and in the years since the four have been exploring new sounds and developing their own signature style. They display an impressive versatility born from not only exploring different types of music, but by fully immersing themselves in genres from all around the world. It’s a driving factor in the unique sound and style they bring to the table.
“The throwback influences of the 60s, 70s, 80s and 90s can’t be ignored, as well as the value of international inspiration,” Shyon said. “We take great pride in being inspired by different cultures and global artists, as well.”
Today the Royaies have become a group poised to make real noise in the industry. They’re hungry, and their desire to succeed at all levels and walks of life will soon become apparent to an ever-widening global fanbase. Not only do they have the talent to back up their dreams, but they have a relentless drive that won’t allow them to settle for anything less than what they want.
To listen to The Royaies music, or to follow them on social media, please visit the following links:
Ambient, spacey kind of vibe featured on new album from Cham Quilla
EASTON, PA – Cham Quilla is a recording artist and producer whose unique production and atmospheric sounds give listeners a taste of something new and fresh. His latest album, “Metro Memoirs,” is an exploration of life’s double meanings and deeper truths set against an ambient and spacey kind of vibe. Released under the Uniswatt LLC label, “Metro Memoirs” is the album that’s set to put Cham Quilla on the international map in big ways.
“It’s an album about growing up in the city and suburbs and my stories that come from living in that kind of area,” Cham said. “But it’s also an album that comes from a metrosexual man – a guy who likes to take care of himself and look good. Everything about this album has a double meaning, with stories that touch on both of those aspects of my life and my personality. A lot of these stories are personal stories, told in a dream-like, spacey kind of way.”
The debut single from the project is a song called “Déjà vu.” Cham refers to it as a “heartbreak type of song” that’s ultimately about getting in a new relationship with someone who constantly reminds you of the person you were in love with before.
“As much as you want to be involved and fully committed, the fear of the past relationship pulls you back from fully committing,” he said. “It’s definitely a song in the R&B lane, and shows people how I definitely have a different sound than anything else out there right now. I don’t try to copy what’s out there in the mainstream. I make my own beats and stick to my own lane. I try not to use too many industry sounds because I really like to use my own sounds and create new vibes.”
Cham Quilla said he first got into music a kid when his older brother bought a beat machine called the mv8000. When his brother got bored of using the machine, Cham started to use it and make beats. When he couldn’t find any artists to record on his beats, he started to record himself on top of his beats. He’s produced and written songs ever since, and pursued a passion in audio engineering when he left home and went to New York City to go to a music production school called IAR. This is his first full album to date. He said it’s a project that not only will showcase who he is as an artist, but also something that can help people get through hard times in their lives.
“Whatever someone is going through, if I can help even one person then I’ve done well,” he said. “I hope to return the favor, so to speak, to someone. Music helped me through hard times, and if my music can help others through hard times then I feel like I’ve done my job
To listen to Cham Quilla’s music, or to follow him on social media, please visit the following links:
Saints of the Byzantine Era drop timely wisdom through counter-cultural message on new single ‘ILL’
BALTIMORE, MD & PHILADELPHIA, PA – Byzantine is a new edgy Hip Hop group from Baltimore and Philadelphia whose music represents a light in a dark period. Adopting monikers of Saints of the Byzantine Era, these masterful artists use cautionary tales, songs of hope and good vibes paired with grit from the streets to offer a refreshing aura to the world of Hip Hop.
The six artists who make up the group are St. Basil, St Justinian, St Percinnius, St. Leo, St. Phocas and St. Zeno. Together they’re introducing their unique sound and style to the world with their single “ILL” which features another artist named St. Justinian. Originally introduced to the group as an idea from St Justinian, the song offers a platform upon which each of the artists is able to spit some hot lyrics and showcase their individual styles while also offering a timely message to the world.
“Each of us individually has a different sound,” St. Leo said. “I’m more laid back, while St. Zeno and St. Phocas are more animated than myself. When we come together, we blend well together. No one else out there has that type of bond when they rap. Most groups you see today will have one artist carrying the rest of the group, but we’re all carrying each other and we all bring that same level of talent to the table.”
The idea behind the Byzantine brand was first formulated by a mutual mentor of the artists. They’ve all rapped separately and worked on individual music careers while also rubbing shoulders through collaborations and through family affiliations. When their mentor suggested the idea of forming a group with the Byzantine mission behind it, they each began to gravitate toward one another.
“There was an immediate natural chemistry,” St. Basil said. “As we talked about this idea of the Byzantine Era and taking the names of these saints – who represented things that an intellectually and socially unenlightened world needed to hear – we realized that we’re in the same type of time now. When we rap, we’re rapping the opposite of what the world sees or thinks. We flip things right side up through our music.”
According to St. Phocas, the big picture for the group is creating music that is thought-provoking, aggressively challenging, and inspiring through its personal and sometimes convicting messages.
“We want people to understand we’re not talking about the same things everybody else is talking about,” St. Phocas said. “We’re not degrading our women or our brothers and sisters like a lot of other Hip Hop artists do today. We’re making songs that sound good and also have a deeper message.”
Their unique sound and style has definitely put them on the map within the music industry. Their music has been featured on regular rotation with Sway in the Morning, and it has also been featured on Air It Out Radio. With more music in the works following the success of “ILL,” Byzantine is sure to become one of Hip Hop’s most motivational and long-lasting groups.
To listen to their music or to follow them on social media, please visit:
For Media Inquiries:
Please email Joseph J. Watson II at Joseph.Watson@globalexcalibur.com
For Business Inquiries:
Please contact Mr. Moody at (646) 259-1435.
QüeDavinciYO Delivers A 5 Track EP “CreationOfperfection” For The People
After creating another his well produced lead EP, “$ i Do thi$,” up and coming recording artist QüeDavinciYO is avoiding the coronavirus and getting ready for the arrival of another self produced standout EP, titled, “CreationOfperfection.” A five-song collection filled with vibrant beats, and lyrics with an unforgettable authentic sound.
Other goodies in the EP include breakout tracks “Bad Girls,” “Before the Rhyme (Living Legends)” and “Here I Come.” Effortlessly, QüeDavinciYO is a breath of fresh air in the world of mumble rap soundcloud rappers, this new talent is sure to a name among the mainstream popularity before we know it. The new project supports the artist’s new app called “4enoyreve.” CreationOfperfection is the perfect jump-on point for newfound fans. Available now everywhere, after the stream, continue to follow the striving artist on social media. Stream it here
Follow “QüeDavinciYO” on Twitter: @QueDavinciYO | FB: @Life2dope | SoundCloud: @quedavinciyo
New York singer/songwriter Alexia drops quarantine summer anthem ‘Lemonade’
If there’s one positive side effect of the global quarantine, it’s that people have learned how to be creative in entertaining themselves. For New York Pop artist Alexia, that time alone has been enlightening, and her latest single “Lemonade” is a fun summer song that perfectly captures the joy she discovered while being alone over the past few months.
The chill bedroom-Pop vibe of the song offers a commercial sound to the world underneath fun lyrics that encourages people to let go of their anxiety and embrace this unique time of life.
“I had taken a huge break from music writing because of the external and internal pressures of following a certain career path that distracted me from creating music,” Alexia said. “This is the first song I wrote during that time, and it’s just about letting go and having fun. In the time we’re in, I think of lot of people are trying to figure out how to go on, and I found that focusing on myself and learning how to enjoy my own company was transformative. I found that I really want to dive into music again, and this song is special to me because it is the song that represents all of that. ‘Lemonade’ is a song that everyone can dance to – even if it’s no longer at bars, but in your own bedroom. It has lightness but also really focuses on the time we have gone through this summer, finding ourselves and not focusing on the external world to define us.”
Alexia’s sound and style is something that can only be described as diverse. She’s either singing super lo-fi Pop, cool-girl Pop, or writing ballads or dance hits. She takes all of those different genres and turns them into her own kind of genre and signature sound. She said the next songs she plans to release will be much different in tone and vibe from “Lemonade” with hints of R&B mixed with classic Rock or Drake-like smooth vibes mixed with the brooding energy of someone like Billie Eilish.
“I’m all about authenticity in the moment,” she said. “That helps me to be really genre-less. I don’t want to conform to a genre. I want to really evolve with the times and be completely transparent about my experience. I think I will always keep in mind a really strong melody, and I want my audience to know I’m putting my all into this. I really want to be a songwriter and get my name out. I love to collaborate, and if this opens doors for me to be able to work with other artists and be immersed in the art then that’s all I care about. I really believe in my natural ability as a songwriter and I just want to be myself and evolve as an artist.”
Following “Lemonade,” Alexia said she plans on releasing another single she wrote during quarantine called “Growing Up.”
To listen to Alexia’s music or to follow her on social media, please visit:
Latin artist with undeniable talent
drops hot new summer single ‘La Cocinerita’
MIAMI, FL – The world’s next new Latin artist has arrived on the scene. And if you aren’t already paying attention to his music, then you better join the crowd.
Hailing from Cuba but making his home in Miami, Florida, young Dian Rene has the kind of voice that only comes along once in a generation. Already he’s made a name for himself internationally with performances in Cuba and throughout the U.S., and a stint on the television show “The Four” helped catapult him onto a larger national stage. In the two years since that television performance, Dian has been perfecting his unique sound and style. His previous single “Ayudame” has millions of views on YouTube and is the kind of Latin dance track that is perfect for the clubs. And now, he’s set to follow that up with his hot new single “La Cocinerita.”
According to Dian, the song is a mix between Reggaeton and Dance Hall, and tells the story of a guy in a relationship with a girl who genuinely cares about him.
“Basically, she’s treating me better than my ex,” Dian said. “The name of the song in English means ‘the cook,’ and I’m using that as a way of saying that now I have a woman who not only feeds me literally but also goes out of her way to take care of me. There’s a double meaning in the word – I have a girl who cares about me and takes care of me and there’s a depth to the relationship.”
Dian said his writing style is one that embraces double entendres and metaphors similar to “La Cocinerita” in ways that use words to paint pictures and put ideas into the minds of his listeners. When he combines that with vocals that soar and are undeniably talented, it makes for music that cannot be ignored. Add to that his charisma on stage and energy as an entertainer and Dian is easily one of the most important Latin artists to arrive on the international stage today.
In addition to “La Cocinerita,” Dian has plans to release a full album later this summer. Having worked his ways to this point in his career by struggling as a young musician in Cuba before coming to the U.S. with his sister four years ago, Dian said he’s anxious to finally see his dreams become a reality. And while producers and industry insiders with whom he has worked over the years have praised his vocal talent and ability as an artist, he said getting his name and face in front of the masses has been a struggle.
“I’ve been singing since I was born, really,” he said. “It’s not just my dream, it’s my life. I don’t take ‘NO’ for an answer, but it’s not an easy industry to break into. I’ve been working hard to get my music out, and I’m anxious for people to see me as an entertainer. I’ll give you that feeling of joy when you watch me. I just sing because that’s my life.”
To listen to Dian Rene’s music or to follow him on social media, please visit: