Pure Order, featuring emcees God’s Gift and Nemesis, captures the purest form of hip hop in its recent single, “New World.” The fresh single features a harmonious blend of spoken word and pure hip hop. Blending brilliant lyricism with intricate hooks, Pure Order seeks to elevate hip hop and hip-hop artists around the world.

Since its inception, Pure Order, based in California, has been creating music with purpose.  God’s Gift began developing music that focuses on pure hip hop and lyricism in the early 1990s. Nemesis joined him in 2014 for a feature on his album with DJ Shag, “Valkyrie,” and the duo has been producing quality hip hop ever since.

“New World” is a high-energy hip-hop anthem that reflects on the current state of hip hop. “It’s not about throwing shade on everyone’s personal expression (I give it up to all artists!) but I feel that we should always keep elevating as emcees,” explains God’s Gift. “DJs, breakdancers, graffiti artists… they all keep elevating their art and doing crazier things with their art. Whereas in mainstream hip hop, people aren’t elevating their art or writing something new and different. It’s the same old ‘I got more money, I got more guns, more of everything than you’—that’s the constant message they’re putting out. We like to come with different concepts.”

Before writing “New World,” God’s Gift and Nemesis got together to discuss the concept. “Our different ideas flowed during these discussions,” shares God’s Gift on the process. From there, they developed their individual verses, and then Nemesis took over the arrangement portion. “She really is the mastermind when it comes to the arrangement of our songs,” adds God’s Gift. Nemesis chimes in, “I’m happy and proud of what we’ve done. It’s a pure form of hip hop—the original style we came to love.”

To focus on her art, Nemesis turns to meditation daily. “I go into what matters most in meditation. When I let it in and personalize it, it lights a fire to speak the truth. There’s a solution to every problem we go through daily, and we can process it if we’re humble enough to calm ourselves to think clearly. We can create whatever world we want to from our perception if we focus away from what we’re told to think and actually think for ourselves.”

God’s Gift is aligned with Nemesis’ pursuit of truth and clarity. “He already had the concept of Pure Order long before he met me,” explains Nemesis. “He was looking for an emcee that could fit pure, unadulterated hip hop without trying to prove something or be flashy or degrading to our community.”

Together, God’s Gift and Nemesis are focused on uplifting and honoring artists instead of competing or dragging each other down. “If you have pure hip hop skills, you should be trading notes, not battling. Admire each others’ styles and elevate each other,” emphasizes Nemesis. After all, that’s how God’s Gift and Nemesis came together. Through the fusion of their contrasting styles, they created a harmonious sound of their own. God’s Gift, “just heavily poetic” from a young age, and Nemesis, introspective and the “unconquerable one,” help elevate hip hop together.

Pure Order is looking forward to a productive 2023, with an EP and some solo projects to come. “I’d love for people to fall back in love with hip hop after listening to our single,” tells Nemesis. “I want them to remember what felt good about hip hop when those of us who love it started loving it.” As for God’s Gift, he can’t stress enough the importance of supporting the independent artists you love. “If you like this style of hip hop, please listen to the rest of our catalogue and support us in any way you feel moved to. Supporting your favorite independent artist helps us continue to put our music out there so you can hear it.”

Make sure to stay connected to Pure Order on all platforms for new music, videos, and social posts.

Soundcloud: 

https://soundcloud.com/thepureorder/new-world-official-audio?si=6337fc427bfc4e39a81827f8af59d628&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

YouTube: https://youtu.be/KRUI6Ejn6LA

Instagram:  https://www.instagram.com/thepureorder/

Facebook: https://www.facebook.com/profile.php?id=100048631136080

Twitter: https://twitter.com/PureOrder?t=9BDB3K33qbg3t7KlCBQiYQ&s=09

BandCamp: https://pureorder.bandcamp.com/

The Tennessee-based rapper Wack’O has been hard at work crafting the singles and videos leading up to the release of his Spring 2023 EP. On his single “Life is a Gamble”, Wack’O recounts his life story, reflecting upon the trying odds that has shaped him into the person he is today.

He says, “What I do is make music from the heart. To make truly inspiring words. To give people the correct messages they need, and to write about life and what I’ve been going through. Wack’O is about pumping out good music and inspiring people using the things I’ve learned in life. It’s about inspiration and what it takes to become something different.”

“Life is a Gamble” is a crafted single about the mindset that Wack’O uses to guide himself every day. He says, “I wrote the single while I was going through some stuff in life. I was in the processes of changing my life around. I thought that since life is a gamble, I need to be inspired to keep going by taking things one day at a time. It’s a song all about changing your mindset to change yourself.”

Following previous tracks such as boastful “Mixing With Tha Bossess” and the triumphant “Time Is Realistic”, “Life is a Gamble” shows a more introspective side to Wack’O. Wack’O explains, “It took a lot of time to make Life is a Gamble. I prayed and searched myself to find a song that I wanted to give to the world. It’s a more mature song, a respectful and grownup song. So, it took a lot of time to produce it. I had to run it through a lot of ears and sit on the track to find out if I wanted to put this kind of single out there or not.”

The single showcases the signature sound that previews Wack’O’s upcoming EP. With a wide array of influences ranging from neo-soul to Master P to Jay-Z, Wack’O seeks a sound that breaks barriers. He describes, “There isn’t one particular way my music should be. My music should have creativity. It shouldn’t sound like or be written like what other people do. What I do is make people feel like they’re in another world. I work hard on my music to give it the feeling that people need.”

On his Wack’O’s upcoming Spring 2023 EP, audiences can expect “a lot of new growth and change”. The EP brings audiences on the journey of how Wack’O grew as a person in the previous year, telling a tale of metamorphosis. He says, “I strive to give people my whole mind and spirit. I’m not a simple clout rapper or simple street rapper. I feel that I speak poetry. It comes from my heart. I am a man who speaks wisdom.”

Leading up to the EP’s release in late March or early April, Wack’O will be dropping singles and music videos from the EP.

On February 10, Wack’O will be releasing the single and music video for a track titled “Just Do It”.

Looking to the future, Wack’O says that he is excited for people to recognize him and for him to reap the fruits of his labor. Wack’O is available to work on film soundtracks, plays, and commercials. He says, “With all this, I want to grow and I want people to see the hard work I put into my craft.”

He concludes, “To be able to go into the studio and create something new every time is a blessing. Every time I drop something, I want it to be even better the next time. I look for clarity in message. I want my messages to be resonant and understandable. It’s these kinds of things I strive for. They are all what keeps me going in music.”

Be sure to stay connected with Wack’O on all platforms for new music, videos, and social posts.

Spotify: https://open.spotify.com/artist/0pne525oXtbPojiUZdb6ki?si=X5_HdlO7Rty6xB64zcuSuQ&utm_source=native-share-menu

YouTube: https://youtube.com/channel/UCW5IdiT57yPMl9IxUR0-7mw

YouTube Single “Life Is a Gamble” by Wack’O: https://youtu.be/gKpsel_aKXQ

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