King K expertly blends R&B and EDM on emotional new track ‘Now or Never’
TORONTO, CANADA – A slow-jam, EDM-inspired R&B vibe is making its way to the world with the hot new single from Canadian artist King K. “Now or Never” is a groovy new single that feels like a new take on the sound made famous by The Weeknd, albeit with a unique sound and style that is all King K. Featuring auto-tuned vocals set against a catchy beat and electronic melodies, “Now or Never” is this young artist’s take on a new approach to R&B.
“R&B is something I was so attracted to and it’s a sound that I wanted to recreate,” King K said. “I’m inspired by the new wave of sound I’ve been hearing lately, and I decided to use that to create a relationship-type song that has an element of heartbreak. This is a song that says you need to commit or it’ll never happen. It’s a song about love and heartbreak and regret and a bunch of different emotions that we all go through.”
Telling the story of a couple moving back-and-forth through a relationship, the song cleverly incorporates a phone call woven throughout to emphasize the modern-day tale of a love destined to lose. The story features a man and woman who never can quite seem to get on the same page, and eventually the man walks away from the relationship. When the woman realizes what she’s lost and tries to restore the relationship, it’s too late and she’s left realizing just how much she’s lost.
King K said it’s a song that he knows will connect with a lot of people around the world, and he’s excited for people to hear his new sound. Having developed a career as an artist in the hip-hop and rap world, King K is eager to bring about a new sound and style with his exploration of R&B and EDM. A true fan of storytelling in all its forms, he weaves intricate tales with clever wordplay and emotional lyrics in ways that has both industry insiders and fans buzzing.
“Essentially what I want to bring is music that makes people feel something and appeals to different groups,” he said. “I’ve been fascinated by so many different types of artists. My big three are Drake, Lil Wayne and Chris Brown – all of whom didn’t stick to one thing but branched out and were able to execute many different styles in amazing ways. Like them, I don’t want to be categorized as a one-dimensional artist. This is my stuff and this is what I can do, and it’s something that’s available to multiple audiences.”
King K said he’s planning to follow up “Now or Never” with a full album called “Universal” sometime in early 2022.
To listen to his music, or to follow him on social media, please visit the following links: