Pure Order, featuring emcees God’s Gift and Nemesis, captures the purest form of hip hop in its recent single, “New World.” The fresh single features a harmonious blend of spoken word and pure hip hop. Blending brilliant lyricism with intricate hooks, Pure Order seeks to elevate hip hop and hip-hop artists around the world.
Since its inception, Pure Order, based in California, has been creating music with purpose. God’s Gift began developing music that focuses on pure hip hop and lyricism in the early 1990s. Nemesis joined him in 2014 for a feature on his album with DJ Shag, “Valkyrie,” and the duo has been producing quality hip hop ever since.
“New World” is a high-energy hip-hop anthem that reflects on the current state of hip hop. “It’s not about throwing shade on everyone’s personal expression (I give it up to all artists!) but I feel that we should always keep elevating as emcees,” explains God’s Gift. “DJs, breakdancers, graffiti artists… they all keep elevating their art and doing crazier things with their art. Whereas in mainstream hip hop, people aren’t elevating their art or writing something new and different. It’s the same old ‘I got more money, I got more guns, more of everything than you’—that’s the constant message they’re putting out. We like to come with different concepts.”
Before writing “New World,” God’s Gift and Nemesis got together to discuss the concept. “Our different ideas flowed during these discussions,” shares God’s Gift on the process. From there, they developed their individual verses, and then Nemesis took over the arrangement portion. “She really is the mastermind when it comes to the arrangement of our songs,” adds God’s Gift. Nemesis chimes in, “I’m happy and proud of what we’ve done. It’s a pure form of hip hop—the original style we came to love.”To focus on her art, Nemesis turns to meditation daily. “I go into what matters most in meditation. When I let it in and personalize it, it lights a fire to speak the truth. There’s a solution to every problem we go through daily, and we can process it if we’re humble enough to calm ourselves to think clearly. We can create whatever world we want to from our perception if we focus away from what we’re told to think and actually think for ourselves.”
God’s Gift is aligned with Nemesis’ pursuit of truth and clarity. “He already had the concept of Pure Order long before he met me,” explains Nemesis. “He was looking for an emcee that could fit pure, unadulterated hip hop without trying to prove something or be flashy or degrading to our community.”
Together, God’s Gift and Nemesis are focused on uplifting and honoring artists instead of competing or dragging each other down. “If you have pure hip hop skills, you should be trading notes, not battling. Admire each others’ styles and elevate each other,” emphasizes Nemesis. After all, that’s how God’s Gift and Nemesis came together. Through the fusion of their contrasting styles, they created a harmonious sound of their own. God’s Gift, “just heavily poetic” from a young age, and Nemesis, introspective and the “unconquerable one,” help elevate hip hop together.
Pure Order is looking forward to a productive 2023, with an EP and some solo projects to come. “I’d love for people to fall back in love with hip hop after listening to our single,” tells Nemesis. “I want them to remember what felt good about hip hop when those of us who love it started loving it.” As for God’s Gift, he can’t stress enough the importance of supporting the independent artists you love. “If you like this style of hip hop, please listen to the rest of our catalogue and support us in any way you feel moved to. Supporting your favorite independent artist helps us continue to put our music out there so you can hear it.”
Make sure to stay connected to Pure Order on all platforms for new music, videos, and social posts.
Soundcloud:
YouTube: https://youtu.be/KRUI6Ejn6LA
Instagram: https://www.instagram.com/thepureorder/
Facebook: https://www.facebook.com/profile.php?id=100048631136080
Twitter: https://twitter.com/PureOrder?t=9BDB3K33qbg3t7KlCBQiYQ&s=09
BandCamp: https://pureorder.bandcamp.com/
The Tennessee-based rapper Wack’O has been hard at work crafting the singles and videos leading up to the release of his Spring 2023 EP. On his single “Life is a Gamble”, Wack’O recounts his life story, reflecting upon the trying odds that has shaped him into the person he is today.
He says, “What I do is make music from the heart. To make truly inspiring words. To give people the correct messages they need, and to write about life and what I’ve been going through. Wack’O is about pumping out good music and inspiring people using the things I’ve learned in life. It’s about inspiration and what it takes to become something different.”
“Life is a Gamble” is a crafted single about the mindset that Wack’O uses to guide himself every day. He says, “I wrote the single while I was going through some stuff in life. I was in the processes of changing my life around. I thought that since life is a gamble, I need to be inspired to keep going by taking things one day at a time. It’s a song all about changing your mindset to change yourself.”
Following previous tracks such as boastful “Mixing With Tha Bossess” and the triumphant “Time Is Realistic”, “Life is a Gamble” shows a more introspective side to Wack’O. Wack’O explains, “It took a lot of time to make Life is a Gamble. I prayed and searched myself to find a song that I wanted to give to the world. It’s a more mature song, a respectful and grownup song. So, it took a lot of time to produce it. I had to run it through a lot of ears and sit on the track to find out if I wanted to put this kind of single out there or not.”
The single showcases the signature sound that previews Wack’O’s upcoming EP. With a wide array of influences ranging from neo-soul to Master P to Jay-Z, Wack’O seeks a sound that breaks barriers. He describes, “There isn’t one particular way my music should be. My music should have creativity. It shouldn’t sound like or be written like what other people do. What I do is make people feel like they’re in another world. I work hard on my music to give it the feeling that people need.”
On his Wack’O’s upcoming Spring 2023 EP, audiences can expect “a lot of new growth and change”. The EP brings audiences on the journey of how Wack’O grew as a person in the previous year, telling a tale of metamorphosis. He says, “I strive to give people my whole mind and spirit. I’m not a simple clout rapper or simple street rapper. I feel that I speak poetry. It comes from my heart. I am a man who speaks wisdom.”
Leading up to the EP’s release in late March or early April, Wack’O will be dropping singles and music videos from the EP.
On February 10, Wack’O will be releasing the single and music video for a track titled “Just Do It”.
Looking to the future, Wack’O says that he is excited for people to recognize him and for him to reap the fruits of his labor. Wack’O is available to work on film soundtracks, plays, and commercials. He says, “With all this, I want to grow and I want people to see the hard work I put into my craft.”
He concludes, “To be able to go into the studio and create something new every time is a blessing. Every time I drop something, I want it to be even better the next time. I look for clarity in message. I want my messages to be resonant and understandable. It’s these kinds of things I strive for. They are all what keeps me going in music.”
Be sure to stay connected with Wack’O on all platforms for new music, videos, and social posts.
YouTube: https://youtube.com/channel/UCW5IdiT57yPMl9IxUR0-7mw
YouTube Single “Life Is a Gamble” by Wack’O: https://youtu.be/gKpsel_aKXQ
Facebook: Antonio Beard
TikTok: @antoniobeard405
Instagram: https://www.instagram.com/beardantonio4/
LA-based artist UCH3NNA has proven his musical ingenuity by being able to always switch up styles and still deliver imposing sounds. An artist, producer, and intermittent rapper, he is part of the new breed who are making American music sound less monotonous. Although UCH3NNA has just recently broken out from the LA moonlighting, his songs such as “Hate” or “Antidote” have clearly made a way for his fast-rising fame in genres like; Hip Hop, R&B and Rock.
At the age of eleven, UCH3NNA began making music in the comfort of his home with the help of the popular DAW Fruity Loops”. His journey set off to an unexpected start after his neighbor’s dad (who was a producer then) introduced both of them to music production. Living in Columbus, Ohio at that time, the prodigy was influenced by renowned rappers “Kanye West” and “Lil Wayne,” along with some of America’s R&B favorites. In 2021, UCH3NNA began to release his own singles and became a popular voice in his hometown for his musical diversity when it comes to switching styles. He has worked with several artists, producing music that is crossing boundaries and influencing other emerging artists in LA where he resides now. His most recent single titled “Fake” which was released back in
October 2022 is one of his latest beseeching displays.
FAKE
Fake is probably the baton for artist UCH3NNA’s versatile style. Having been comfortable in the genres of Hip Hop and R&B for a while, the talented artist makes an epic arrival on the Rock scene through this single. Gentle guitar riffs lead into the song with an epic sound of the electrifying piano melody. Suddenly, UCH3NNA doesn’t seem to be in a rush to serve bars on this tune but rather comes in with a slow and rising intro. A story about heartbreaks, the single Fake highlights the line between being torn among Real love and Fake love. Together with his outstanding production skills, the gifted LA artist solely penned the lyrics of this song. It is also proof that he is no less tough just because his previous singles strike softer than this number. In addition to the great orchestral sound, UCH3NNA is cleaning up his discography with a diversity of tracks that will be enjoyed by many melomaniacs in years to come. His message is all about the realities of life, friendships, and looking towards positivity in life. One cannot argue with the fact that artist UCH3NNA is currently influencing the sound in LA.
Check out this single on all major music streaming platforms, including Spotify and also follow him on Instagram (@uch3nna_)
https://music.apple.com/us/album/fake/1649793620?i=1649793621
https://open.spotify.com/album/1h8YbFOcYuuN0kBfrbytfb?si=cpuTsLgFQmeySaEemjkOBQ
TWIN CITIES – There aren’t many high schoolers who would spend their car money on a marimba … come to think of it, how many would know what a marimba even is?
Spoke did. He had been saving his money all through high school for a car, an instrument that is very similar to the xylophone, but soft-toned. Spoke played percussion and was onS a drum line until he graduated in high school in 2016 – now his music goes to the beat of his own drum.
“When I’m not at work, I’m working on my music in one shape or another,” Spoke said. “I’ve been doing this for seven years. My music has always evolved because I like different sounds and trying new things.”
Described as multi-genre, Spoke released his newest album “Trash” this year – and you could say it sounds like Electric Rave with a slur. Each of the five tracks is as unpredictable as the next. When the marimba makes its debut in the third song, Spoke lets it lead. But the messages and raw emotion behind these vibes are exclusively for the listener.
“I don’t want to tell people how to think – I purposely keep the lyrics vague,” Spoke said. “Even I can go back and get different meanings from it, and experience a new feeling from when I wrote the song.”
A relatable tale , Spoke’s single “Save Name” dives into the concept of whether people will remember a someone or not – and is that recognition based on success after high school?
“I don’t tell people to expect anything when it comes to my music because it’s always so different,” Spoke said. “It’s not like anything that’s been released in the past 20 years. None of it fits, but somehow it does … all I want to do is get better – get bigger. But I’ve noticed with a lot of artists that make it big, they live too luxurious and then they need their next album to do well just to make it. So their music gets washed out – takes away the quality. I always want to stay in good music.”
Find Spoke on the following platforms for music with an eclectic sound:
Website: https://www.spokeofficial.com/
Amazon Music: https://music.amazon.com/albums/B0BNXCHBJP
Apple Music: https://music.apple.com/us/artist/spoke/80228196
Spotify: https://open.spotify.com/artist/6WpvSUERMR4bQQTHBV0LQtsi=bMnVsCKDSIeK0mJaZgI2oQ&nd=1
Tiktok: https://www.tiktok.com/@spokespoke0
Instagram: https://www.instagram.com/spokespoke7/
In 2022 the duo known as TAY N ZAE walked into the hip hop game the right way with a push from Jersey City based label MALLY GOON Productions. TAY N ZAE moniker “Like A Tag Team Match” ignited club promoters on the East Coast to invite the Jersey artist to perform their new single “Life of The Party”.
“Life of The Party” Official Video
We covered TAY N ZAE tour appearances at Johnathon’s Lounge in Raleigh, North Carolina with Jim Jones and “24 Hours of Peace”hosted by Queen Latifah in her hometown of Newark, NJ.
What was your experience opening up for Hip Hop Icons such as Jim Jones and Queen Latifah?
“It was a great experience I really looked forward to the opportunity and enjoyed being able to let the two of them hear and see what I can do” ZAE. It was amazing; really a blessing truly a life experience” TAY
Follow TAY N ZAE on Instagram
Instagram.com/taynzae
Artist and producer, Dolla Bill—otherwise known as Will Francis—weaves multiple genres into his latest single, “House on the Hill.” The three featured tracks on his EP “3 Dolla,” demonstrate musical exploration while diving into the artist’s personal experience.
Inspired by everyday life, Dolla looked close to home to write his single. “Men are always trying to please their women. My wife wanted a nice house and I’m always trying to please her. That’s where ‘House on the Hill’ came from. I combined the whole idea of pleasing her with building a hip-hop song around the imagery. I’m a visual person. The cover art on the record shows the house and a money bag symbol.”
For his writing process, Dolla Bill began with the concept and visuals, then moved from lyrics to melody. “I jotted down the lyrics, then started to flow over them. Then the song kind of broke open. The pre-chorus and chorus came. Then the melody came. That’s how the song evolved.”
Musically, “House on the Hill” explores various genres through smooth transitions. “I’ve never really done a song before that includes rap, spoken word, and melody in the same package,” shares the artist. “It’s always been either hip hop, rap, or a singer-songwriter type thing.” The single begins with an instrumental intro, then transitions into spoken word that sets the mood of the song. After the first verse, the pre-chorus leads the way for the rap element. It is a song that flows from one method to another, demonstrating Dolla’s ability to fuse genres and explore sound.
“I think someone who has never heard it before will appreciate the transitions in the song and the vibe. It’s a laid-back vibe, not hard rap, not gangster rap—more of lo-fi rap,” explains Dolla Bill. “The song crescendos with the chorus.”
A New Jersey native, Dolla Bill relocated to North Carolina in 2013 and jumped straight into the local music scene. “I got into hip hop partly because of the environment I was living in, listening experience and partly by accident. As I was recording one of my singer-songwriter tracks, I couldn’t get the vocal right for it, so I started speaking the words and rhyming them and recorded for the heck of it. As I listened back, I thought ‘wow, this sounds like it could be hip hop. So I tried the next recording more intense, faster. It sounded better than the original singer/songwriter version.’ That’s how I got into it.”
At home in North Carolina, Dolla Bill’s day job spontaneously became a place of constructive feedback and collaboration when he began sharing his music with coworkers. “If someone asks where they can find my music, I always give them the links,” shares Dolla of his word-of-mouth strategy. “People respect you more when you put yourself out there as an artist. Sometimes I’ll even drop some bars on the spot.”
In the coming year, Dolla Bill plans to revisit and reinvent some of his earlier works—all while creating new music as it comes. “As soon as the creative fire starts, songs start rolling out,” shares the artist. “There are phases an artist goes through. Sometimes you’re in a creative mode, really focused on writing lyrics, composing, putting songs together. Then there’s the other phase of maybe not doing much of anything but that fire is still burning a little bit. Then another phase is the more technical end of music—not creating but polishing and reinventing and going back into tracks and re-engineering new mixes. Then next thing I know, I’m putting pen to paper again, writing and producing.”
In the lifecycle of a musician, it’s the ebb and flow that keeps things interesting for Dolla Bill. “The road can be long, hard, tough and more times than not, a dead end. What I have to remember is when I gauge any kind of success, gain or victories, it’s where I come from and reflect back on when I first started doing music. This is what I’m supposed to be doing. That was then and this is now. I’m in a better space both, musically, as an artist and in life.”
Make sure to stay connected to Dolla Bill on all platforms for new music, videos, and social posts.
SoundCloud (EP): https://soundcloud.com/user-407516429/sets/dolla-bill-3-dolla
Instagram: https://www.instagram.com/20spot16
Twitter: https://www.twitter.com/walkingdown12
Spotify: Dolla Bill
Watch the official music video for his latest single “Hocus Pocus Pt. 2” by Young Sage. Visuals were shot and edited by Spartan Works Media and Judah.
Now available on all digital streaming platforms: https://linktr.ee/OfficialYoungSage
Instagram: @YoungSage_official
After the success of her first single, “Time,” Alylah has released her second single, “Dancing In The Dark.” The new ballad produced Chop God is gaining recognition as quickly as first single.
“The concept from Dancing in the Dark that I really want listeners to understand is gratefulness for a partner. This generation has a funny way of showing love for others and it becomes very toxic. I have been on the receiving end of that and I felt very unappreciated. But through it all there is always room for growth. I really want those emotions to come through.”-Alylah Divine”.
You can follow her music career on Instagram, Tiktok, and Twitter @alylahdivine.
STREAM DANCING IN THE DARK HERE- https://open.spotify.com/track/5QmkrTBJbdqh2340xArlBF?si=40afbf87fc334ced&nd=1